From USA TODAY
Chick-fil-A to only serve chicken without antibiotics – within five years
Here’s a chicken that has surprisingly crossed the road — away from antibiotics. Chick-fil-A, the nation’s largest chicken chain in annual sales, shocked the fast-food world late Tuesday when it announced that the company plans to only sell chicken raised without antibiotics at all of its stores within five years. The move is yet another signal that Corporate American is increasingly aware of consumers’ concerns about the ingredients in and the safety of the foods they eat. The corporate trend towards cleaner food seems to be catching fire. Last week, Subway announced plans to abandon the use of a chemical in its bread. This week, Kraft noted that it will stop putting preservatives into its Kraft Singles cheese.
I love Chic-Fil-A. It is very delicious. Plus this is a company that stands behind their beliefs. I don’t necessarily agree with them, but I respect them.
Now, they do this! They have received no backlash for their chicken, at least not very publicly, but they are staying ahead of the game by understanding what people really want.